Happy Sunday! In a win for Spanish-speaking food lovers, the latest list of the world's best restaurants has been dominated by eateries in Peru, Mexico, and Spain — and the highest ranking effort from the US? NYC-based Atomix, which came 12th. If that wasn't enough to digest, today we're exploring the rise of online pharmaceuticals, and the fall of food brands in your local mall. |
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When it comes to ED pills, telehealth companies are blurring the line between medicine and marketing. In an effort to differentiate themselves and retain customers, companies like Hims & Hers, Ro, and BlueChew are increasingly offering altered versions of standard FDA-approved medications. The practice, known as compounding, might be most evident in the plethora of ED and hair-loss medications now available on the platforms. They cram multiple drugs into the same pill, add supplements, and often make the meds taste like candy. That allows telehealth providers to sell their own unique branded pills, which are more profitable and better for customer retention than just flipping cheap generics that are available at any pharmacy. "I have total respect for what Hims is doing, but they're a marketing company," Mark Cuban, the former "Shark Tank" star and founder of Cost Plus Drugs, told the retail investor blog Hims House in May. "If you're spending that much on marketing, your customer retention is everything." |
Sherwood explored the rise of franken-pills, drug customization, and how telehealth companies' ability to straddle the line between drug-maker and drug-seller is helping their advertising efforts. |
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Other great stories from the week |
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In 2006, Michael Scott let the whole world know about his favorite New York pizza joint. "I'm gonna go get me a New York slice!" the regional manager for Dunder Mifflin's Scranton branch declared as he beelined for a New York City Sbarro in an episode of "The Office." In many ways, the dig at Sbarro — the oily stalwart of the mall food court and a frequent punchline among pizza purists — was an indictment of mall culture itself. Malls were relics from an older time, inauthentic and déclassé. Just a year later, 2007 would be the first year that a new mall didn't open in the United States, breaking an annual streak that went back to the 1950s. Foot traffic declined, mall mergers gave way to department-store closings that deprived malls of their anchor tenants, and the 2008 financial crisis wiped the floor with the US economy. The skylit commercial hubs that Joan Didion once called "toy garden cities in which no one lives but everyone consumes" were on the outs. But the rise and fall of malls provided an incredible proving ground for some of America's most well-known restaurant brands, from Chick-fil-A to Panda Express to Sbarro to Orange Julius. Wherever there was a mall, there was also a food court teeming with hungry shoppers and employees. The lives of mall food-court brands — whether popular, good, or just carb-rich and ubiquitous — are a fascinating saga on their own. For a few, bright, temperature-controlled decades, the chains that satiated hangry moments during bouts of retail therapy held a special status in the national culinary culture. While there's been more than a few success stories that owe much of their popularity to their formative years in mall food courts, it's getting increasingly difficult to imagine new brands breaking out from America's waning mall landscape in the modern age. |
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