| Pouring months into an offer—that doesn't sell—realllllllllly sucks. (Been there, done that, had the panic attack to prove it.) You did everything "right" (at least according to the "passive income" gurus).
But when you sent out that "Doors open!" email with shaking hands… you heard radio silence. (Even after refreshing the page 34 times.) So you spent the next 5 cart-open days patiently waiting for buyers to light up your Stripe account. Waiting, waiting, waiting…
But barely any sales came in. And you felt like you'd been punched in the stomach. You were bummed about the wasted time and energy, but that wasn't even the worst part... The worst part was you felt like your dreanm of making predictable revenue—without working yourself to death or taking on huge risk—might just be impossible This "scalable" offer was supposed to give you freedom. So your income stays capped where it's at, and you're left at the mercy of your clients (and their "one last edit" requests at 4:57 p.m. on a Friday). It's easy to feel like creating an offer that lets you work when you want and how often you want is only for people who got lucky AF or have ginormous brands. (Like the ones with 200,000+ subscribers on their email list, 500,000+ social media followers, and an ad budget that would even make Bezos blush.) But creating truly scalable offers *isn't* as rare as going viral on TikTok or winning the lottery. I'm living proof. Over the last 2 years, I've launched just 3 products that generated over $1,600,000. And I did it *without* having a financial safety net, a big team, or spending money on ads (and as a new mom). Looks good on paper, right? But I made a TON of mistakes before finally figuring it out so... I can tell you with pretty damn good confidence where you probably went wrong when you launched your new thing... *takes a deep breath* Most entrepreneurs start building an offer by figuring out what THEY want to sell, like:
But when you start with a format, you're just asking for It's like bringing a bottle of red wine to your new neighbor's dinner party because *you* like it—but without knowing if they like red wine (or even drink at all). (And then you have the *surprised Pikachu face* when they frown as you hand them the bottle.) That's why instead of obsessing over what YOU want to sell… You should start by finding out what CUSTOMERS actually want—and will happily pay for. Then work BACKWARDS to find the right solution. Because if demand is low, then "niching down," lowering your pricing, or writing a 10-email sequence won't save you. (Despite what some 👀 Internet marketers promise you.) I call this method Problem-Upping. Because when you nail the right problem? The path to a truly scalable revenue stream becomes so much clearer. And you finally launch something people want and will pay for. Offers built around painful problems get noticed more than a toothache at 3 a.m. Because when people are in pain, they look for relief. Period. So you stop hoping people buy and start hearing, "Woah—this is exactly what I need" or "Take all of my money!!!" For real—this was a real reply to my email promoting the Buyer Breakthrough waitlist.
Now, if you're not sure what the right problem is, then you're gonna want to check out Buyer Breakthrough. It's my new, hands-on workshop that helps you zero in on a scalable offer buyers *actually* want—FAST. In just 2.5 hours, you'll:
So you don't waste weeks (or months) building an offer that no one wants—again. Solve bigger problems. Earn bigger paychecks → We're hitting the ground running LIVE on May 15, 2025, at 12 p.m. EST. (Replay will be available, but only to buyers.) But you'll wanna act fast because in just 24 hours, the price goes up (again). Save your seat (and $74) →
You'll have access your brainstorming buddy, Sparky 🤖. He lives inside the AI-powered smart workbook that comes with the workshop. He was specifically designed to get out of your head and do the strategic work that takes weeks—if not longer—in just hours. Now I know AI stuff is often overhyped, but the tools you'll get with this workshop are actually really good. Wanna glimpse at how I build bots? I wrote about it on LinkedIn today. Check out my post. And if you like what you see, come back and save your seat for the Buyer Breakthrough workshop. |
Thursday, May 8, 2025
This reallllllly sucks
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