| Feeling trapped in the feast-or-famine cycle of client work? I used to be in your shoes. Then one day, I decided to launch something new—and poured all my time and energy into it. But while I was moving at 100 mph (in the wrong direction), I made some dumb decisions that eventually led to bankruptcy. Let's rewind to the scene of the business crime... Back in 2013, I'd sold my restaurant consulting agency, and my branding agency was growing fast. I was reeling in awesome clients like Target and Holiday Inn. There was just one problem: I was burned the F out. I was sick of agency life and demanding clients with unrealistic expectations. I foolishly bought into the "stop selling time for money" mantra and committed to building a digital product. (Side note: you CAN sell services in a scalable way. AI has unlocked huge opportunities for service businesses. I wrote a LinkedIn post about it last week.) Being a smart marketer, I niched down—because "the riches are in the niches," right? I built a team, raised venture capital, and a year later launched Vendeve—a peer-to-peer platform for newbie entrepreneurs. Inc. Magazine called us "the LinkedIn for women entrepreneurs."
We attracted thousands of users, and the hype was huge. But there was a MASSIVE problem... We built the wrong product for the wrong people. We targeted newbie women entrepreneurs who: → Desperately needed help… because they were inexperienced Users would sign up, post a few times... then vanish.
There were glimmers of hope, but something felt fundamentally broken. Eventually, I made the painful decision to shut Vendeve down (and file for personal bankruptcy). One year after we shut down, Chief launched with an eerily similar concept. Chief was also a peer-to-peer network for women entrepreneurs. The billion-dollar difference? Chief targeted C-suite and VP-level women leaders—not beginners like us. Chief solved a very real, very costly problem: Senior women executives face genuine isolation with very few peers who understand their challenges. These women had big, expensive business problems and were hungry for perspectives from people who understood. Today, Chief is worth $1.1 BILLION. Meanwhile, Vendeve is dead. That experience taught me a brutal truth: It's not enough to build what YOU want to sell. It's not enough to "niche down." Niching down won't help you if you built the wrong thing. If you don't target the right problem for the right people, you're screwed. I used that knowledge to rebuild smarter. Instead of creating offers around what I wanted to sell (a common mistake), I started with the problem buyers actually wanted to solve. And it changed everything. Over the past 2 years, I've launched just 3 products that generated over $1,600,000. And now I'm gonna show you how to zero in on a scalable offer idea buyers *actually* want (and will pay for) inside Buyer Breakthrough, my new hands-on workshop. Because when you start by targeting the right problem? The path to a truly scalable revenue stream becomes so much clearer. → You stop guessing what people want. No more bouncing between half-formed ideas, paralyzed by making the "wrong" choice. You know what buyers actually care about—and will pay for. → You carve out time to work on your business. No more "I'll get to it later" (narrator: they did not get to it later). With a clear path forward, making time for your own growth becomes non-negotiable. → You stop launching to silence. Offers that solve painful problems hit a nerve and cause buyers to respond. Period. Early access opens verrrry soon—but only to the 2400+ folks on the waitlist. Click here to automatically join them → (So you don't miss out.)
Now I bet you're wondering, "How can I get THAT much done in such a short amount of time?" Because you're not *just* getting a workshop. You're getting access to the world's first "smart workbook." It's an AI-powered tool that will help you do work that would typically take weeks in minutes. It's bonkers. (For real—I've been doing this marketing thang for 15+ years, and even *I* have never seen ANYTHING like this.) That's all I can say for now. 😉 Join the waitlist to get first dibs → |
Thursday, May 1, 2025
[PIC INSIDE] bankruptcy
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