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More traffic = better, right?
Not always. In fact, an inversion relationship can appear for SaaS businesses in particular.
This is what my friends over at Grow & Convert found in their post on Pain Point SEO.
To sum it up:
Turns out, search intent is important. Really important.
It's the single biggest factor that influences conversions.
I love the way they illustrate their process for focusing on high intent "pain point" keywords first.
Here are 5 ways this usually plays out:
- Comparison posts: this framework objectively compares your product or service to your top competitors. Here's an example.
- Best product or service lists: this framework helps searchers discover the best products or services in the category they're searching for. Here's an example.
- Alternatives to 'X': this framework helps searchers discover alternatives to your competitors products. Here's an example.
- Articles that talk about pricing: This framework talks about pricing of your own product or service (if you have this hidden) – you could also do this for your competitors if they're not forward about pricing. Here's an example from a hubspot agency.
- Product or Service Use Cases: this framework helps searchers figure out how to solve a problem they have and presents your product or service as a potential solution — ie. how to increase leads from content marketing (note the subtle tie-ins to SEMrush throughout the post).
If you're just getting started with SEO, this is where I'd start.
And even if SEO has been a big part of strategy historically, you're likely over-indexing on high volume keywords.
—Corey
p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.
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