Hello, GrowthHackers! | Get ready for another edition full of insights for all growth enthusiasts! |
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In this edition: |
Get Answers to Your B2B Marketing Questions The Tools Dominating GenAI Is AI Becoming a Commodity? How you can chat with your emails 4 New Updates from Google Trending Growth Tools AI Prompt of the Week: Crafting an Email Campaign
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 | You Might Also Enjoy Redding Big Desk Energy | Startup insights, stories, and vibes sent to your inbox every Tuesday |
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Got Questions About B2B Marketing? | Don't miss out on upcoming community event featuring James Kessinger, a seasoned B2B CMO with 25 years of experience spanning publicly traded companies, as well as VC & PE-backed growth ventures. Got burning questions about demand generation, ABM campaigns, LinkedIn ads, or anything B2B marketing? Register and submit them now! We'll dive into the best questions from our community during a live webinar on September 17th. |
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What's New? |
Content Generation Tools Dominate The Gen AI Consumer Product Landscape |
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Explore the latest "Top 100 Gen AI Consumer Apps" report, a deep dive into the most buzzworthy AI apps capturing everyone's attention right now! 🚀 |
Covering the top AI-first web products and mobile apps, this list reveals fascinating trends. Creative tools are the reigning champs, with 52% of the top web apps focusing on content creation—images, videos, music, you name it! Newcomers like Luma, Viggle, SeaArt, and Udio are making big waves, and music generator Suno jumped all the way up to #5! |
On the mobile side, content editing is the big thing, with popular apps like Meitu, SNOW, and Adobe Express embracing generative AI. Want to see the full lineup and get direct links to these standout apps? Check out the full list here and get in on the action! 📲✨ Read more |
Generative AI Getting Cheaper |
What's New? Generative AI models from Google and OpenAI have seen substantial price cuts, with reductions of up to 78%. This reflects intensifying competition, few distinguishing features between AI models, and efficiencies gained from larger data centers. |
Why It Matters? These lower prices are likely to increase AI adoption, making it easier to integrate AI-powered features into products and strategies and boosting productivity. However, this trend could also lead to commoditization, with AI becoming a standard, expected feature rather than a unique selling point for products. There's also a risk of increased "AI washing," where products are labeled as AI-powered without substantial functionality, diluting the value and trust in genuine AI innovations. |
AI is rapidly becoming more widespread, transforming industries across the board by enhancing efficiency, innovation, and decision-making processes. For professionals, staying ahead of this technological curve is no longer optional but essential. To remain competitive and relevant, they must understand how to integrate AI tools into their roles effectively. |
It's Time Become an AI-Enabled Marketer | Here is How: You can learn how to harness AI for marketing with direct guidance from a seasoned entrepreneur and marketing expert! The Fundamentals of AI for Digital Marketing Program combines in-depth on-demand lessons with practical insights on AI tools like text generation, image creation, and AI automation. Enroll today and start getting guidance for how to your AI in your specific role, with 10% off using the checkout code 10OFF. |
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Trending Growth Tools |
BHuman: Create a digital clone of yourself you can personalize for your video outreach campaigns. |
Guidde: Create step by step visual descriptions of your workflow using AI. |
Trackdesk: Launch an affiliate marketing solution that's intended to scale with you as your business grows. |
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Quick Updates |
Gmail users on Android can now chat directly with Gemini about their emails with new Q&A feature Read more |
Gemini's people-generating feature got fixed Read more |
4 new Google updates: generative AI insights, shopping trends, ad campaign and more Read more |
YouTube is expanding access to courses, providing another potential revenue stream for creators Read more |
X is close to launching a professional video call feature Read more |
TikTok published a holiday marketing guide Read more |
Seeking impartial news? Meet 1440. |
Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience. |
Join for free today! |
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Growth Tips |
How to find the best AI-powered app to transcribe your audio Read more |
Why B2B brands are embracing influencer marketing? Read more |
As search is fragmenting, brands need to develop knowledge graphs Read more |
What do you encounter when you look at major problems with AI implementation? Read more |
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AI Prompt Of The Week |
Craft an Effective Email Campaign Design an effective email campaign for the launch of our new {Product/Service | Insert Product or Service}. Craft compelling subject lines, engaging content showcasing unique features & benefits, and a clear Call-to-Action (CTA) prompting recipients to {Learn More | Subscribe to a Plan}. Segment the email list to target different {Audiences | Insert Target Audience}, optimize open & click-through rates, and suggest the best times/days to send emails for increased engagement. A/B test elements like subject lines, images, CTA buttons to refine the campaign. Implement a series of emails that build anticipation, educate, and drive conversions. Measure campaign success through KPIs: open rate, click-through rate, conversion rate, and ROI. |
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Q: Hi guys,
As a B2B SaaS, my product works in a niche market. My competitors and I have very similar product. How do you think I can bring on a differentiator in this situation? Is Customer Experience the only option?
If so is it a big enough differentiation?
Hoping to get some insights from similar experiences.
Regards! |
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A: In a commoditized market, features and benefits win the war. Is customer experience your only key differentiator? -- I would talk with your customers and see what they believe, and let that be your truth. From there you could roadmap features that would set you apart. |
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Have a question for the community? Post it now! |
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Replay: Differentiation Strategy for Growth with Ben Stuart |
We recently hosted a fantastic session on brand differentiation with Ben Stuart, filled with practical strategies and real-world examples on how to make your brand stand out. If you missed you can catch up by watching the full replay! 🎥 |
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Member Posts |
A/B Testing for Notifications: Techniques to Enhance Your Mobile App's Performance |
By Anjali Srivastava |
In the competitive world of mobile apps, user engagement is key to success. One of the most effective ways to engage users is through notifications. However, not all notifications are created equal. What works for one user might not work for another, and a poorly timed or irrelevant notification can lead to app uninstalls. This is where A/B testing comes into play. A/B testing allows you to experiment with different notification strategies to find out what works best for your audience, ultimately enhancing your app's performance. Read post |
Benefits of Learning Power BI for Business Professionals |
By Vipul Yadav |
In today's data-driven world, the ability to analyze, interpret, and visualize data is more critical than ever. Microsoft Power BI, a business analytics tool, empowers business professionals to make data-driven decisions, foster business growth, and achieve organizational goals. As a powerful and user-friendly platform, Power BI stands out for its capacity to turn raw data into insightful and actionable business intelligence. Read post |
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 | The State of Growth Survey | There is still time to be a part of our benchmark research with growth professionals. Your insights will be the foundation of a comprehensive guide covering digital marketing, product management, sales, AI and more. |
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Weekly Zen |
" Price is what you pay. Value is what you get. " — Warren Buffet |
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