📂 From 0 to $1,000,000 in 4 months by giving away your product for free?

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You can read the thread here, but I'll summarize and add my commentary below:

Taylor Lagace @TaylorLagace How we scaled Animal House Fitness from 0 to $1M in 4 months through the use of INFLUENCERS (THREAD) 8:8 AM • Feb 3, 2021 135 Retweets 838 Likes Read 46 replies

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It can be summed up as:

1. Send the product to 100+ relevant influencers, no strings attached
2. Collect all the content from influencers who organically share the product
3. Repurpose that content into ads across Facebook & Instagram

Simple, right?

This is the power of an unquestionably great product + authentic marketing.

"But Corey, this is a DTC ecommerce company... how does this apply to SaaS?"

Why can't you send a free year account of your SaaS to influencers in your space?

Why can't you collect all the content from customers who share on social media?

Why can't you repurpose customer and influencer social media content into ads?

—Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

Swipe Files does not have sponsors. We have partners. We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊 See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment: ​Conversion Factory — My product marketing agency on a subscription to help you turn traffic into revenue. ​ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js. ​xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business. ​Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call. ​Videodeck — Done-for-you video production with an expert team at an affordable price. ​Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google. ​Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion. ​A Team Overseas — Proactive VAs for founders who need more than just task-takers. ​Boopos — The best way to buy & sell SaaS businesses with founder-friendly financing.

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