I always get a little nervous writing the intro. Especially after a while.
I want it to feel like I just wrote it. Fresh bread. There's no formula for "fresh". So I hack around 'til I read something back I like. Hope you enjoy the tips.
Estimated read time: 3 minutes & 42 seconds.
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Two short examples
1/ The chocolate that goes viral every day
Tabs makes "sex chocolate". Last month they sold half a million worth.
Oliver is the founder. A 21-year-old college kid from New York. I spoke to him on Friday. There's one thing Tabs do ridiculously well:
Short-form vertical video.
They have several hundred videos with one million views. Oliver tells me the secret is sheer output.
"No one knows what the algo is going to like. So don't look for the needle in the haystack. Cop the whole haystack, you'll get the needle."
Oliver's got thirty creators on retainer. Each with different Tabs accounts. Each making 1-3 videos / day which get reposted as Shorts, Pins, Reels, etc.
Every day one-hundred Tabs videos hit different pockets of the web. It's a Walter White-scale operation. And it works.
One viral video is luck. One-hundred is design.
What about the actual videos?
Well, they're ten seconds long, made by actual TikTokers, and crucially look nothing like ads. No CTAs, no big logo. The goal is curiosity, not clarity.
"Let em feel like they discover us, not the other way around."
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