Business Blog: Prompt Engineering Experimentation, How to Get the First 100k App Users, AI-Zombified Blogs, and more

Hi, GrowthHackers!

Welcome to this week's GrowthHackers Newsletter! Scroll down to learn all about AI-zombified blogs, the problem with marketing AI-Washing, and experiments coming to X and YouTube.

Also in this edition:

Anthropic's New Experimental Prompt Generator
LinkedIn Sponsored Newsletters Coming Soon
X's Latest Growth Metrics
Top Forum Q&A and Member Posts
Prompt Of the Week: Influencer Outreach Template Custom GPT
Editor Picks

UPCOMING EVENT

Webinar: The Marketer's AI Tool Stack

Ready to build a more effective marketing engine with AI?

On July 23rd we will be hosting a free session led by Chris Daigle, the CEO at ChefAI Officer. In this session, Chris will share with the community the AI tool stack his marketing team uses to do more without increasing headcount.

🔗 Register Now!

WHAT'S NEW?

Automating Prompt Engineering: Anthropic's New Experimental Prompt Generator

#AI #Prompt Engineering

Anthropic has launched several new features to aid developers in creating more effective AI applications with Claude. These tools, available in the new Evaluate tab within the Anthropic Console, streamline the prompt engineering process. Developers can now generate, test, and evaluate prompts using Claude 3.5 Sonnet.

Key Features:

Prompt Generation: Describe tasks to generate high-quality prompts.
Test Suite: Auto-generate or manually add test cases.
Evaluation and Iteration: Compare outputs, refine prompts, and grade response quality.

Why it matters? Automating prompt engineering could potentially shorten the time to market for new tech products. While initially created for developers, Anthropic's tools highlight a trend of AI resources that help refine prompts, making AI more accessible and effective for non-technical professionals. Read more

LinkedIn Rolling Out Sponsored Newsletters

#B2B #Marketing #Experiment Idea

Following the launch of sponsored articles in January, which let brands promote and gate their content, LinkedIn is now rolling out sponsored newsletters. This new feature will allow businesses to collaborate with popular creators, reaching a broader audience. Currently, only company-authored newsletter articles can be sponsored, but LinkedIn plans to include member-authored newsletters soon.

Why it matters? With a 47% increase in newsletter engagement and over 184,000 newsletters published, this could be an opportunity for brands to experiment with targeted campaigns in the B2B space. Read more

X Claims Increases in Users and Engagement

#Growth Metrics #Engagement #Social Media

X has shared new usage stats to attract advertisers, claiming user growth despite contradictory reports. Monthly users have risen to 570 million, a 6% year-over-year increase, and video views are up 45% to 8.2 billion per day. X reports 361.9 billion daily user seconds, equating to 24 minutes per user daily—lower than previously claimed 30 minutes. Read more

Quick Updates

Early Apple tech bloggers shocked to find their name and work have been AI-zombified. Read more

OpenAI's Sam Altman teams up with Arianna Huffington to leverage AI for health improvements through their new initiative. Read more

Brands start cutting back on TikTok ad spending amid US removal concerns. Read more

X is considering offering free trials for X Premium in an upcoming monetization experiment. Read more

YouTube is testing an "Add Yours" sticker for Shorts, aiming to increase user interaction similar to Instagram's popular feature. Read more

FORUM

❓Question: "Hi everybody, I have a question and I hope the community can support me. I am looking into ways for my team to get better in writing hypotheses for their growth hack ideas. Would you have any tips or resources to share?"

❗Answer: I personally get a lot of inspiration from:
A. Building analytic events funnels and checking at what step the biggest drop happens.
B. Viewing screen recordings (made with Hotjar, Fullstory, Logrocket, etc.) of users experiencing these drops to understand if that's a bug in the code or UX bug or a lot of frictions for user, etc.
C. Reviewing feedback sent by users
D. Doing competitor analysis - trying to do the similar actions that our product provides in the competitor and comparing the UX and the time to value.

🔗 Join Discussion

❓Question: "I want to do an experiment, but it's new, how can I define the goal or success of the action if I have no history?"

❗Answer: Is this a brand new feature in existing application
and you want to test 2 different options - A and B?You must have some north star metrics in you app like Number of user getting to Aha-moment, Number of subscriptions, MRR, etc.

🔗 Join Discussion

Got a question for our community? 👉 Ask Now!

MEMBER POSTS

Guide: Refactoring Content for GenAI Readiness

Shared by Ragavi S P

If you have implemented a GenAI-powered search engine on top of your knowledge base, you will need to adapt your content for GenAI agents, considering both human readers and GenAI needs.

This article covers practical guidelines for undertaking content audits to refactor the content suitable for GenAI-based agents, and tips on balancing the needs of human readers and GenAI agents, prioritizing public-facing knowledge bases to ensure customer satisfaction.

🔗 Read Post

The Road to 100K: Essential Strategies for Early-Stage App User Acquisition

Shared by Anjali Srivastava

In the competitive world of mobile apps, reaching your first 100,000 users is a significant milestone that can set the stage for future growth and success. However, this journey requires a strategic approach that blends marketing, user experience, and continuous optimization.

🔗 Read Post

PROMPT OF THE WEEK

Influencer Outreach Template Custom GPT

Prompt: "Generate a comprehensive influencer outreach template for a [specific industry or niche] that includes an attention-grabbing subject line, a personalized greeting, a brief introduction of yourself and your brand, recognition of the influencer's work, a clear value proposition, collaboration ideas (such as sponsored posts, giveaways, or co-created content), an inviting call to action, your contact information, and enthusiastic closing statement. Customize each section based on the influencer's content and audience, clearly articulate mutual benefits, and maintain a professional yet approachable tone to streamline your influencer outreach process and build meaningful partnerships."

EDITOR PICKS

🤓 To Read: For a great analysis of AI's impact on product management, check out Michael Taylor's article in Lenny's Newsletter, "How Close Is AI to Replacing Product Managers?." Michael breaks down how AI performs in various tasks typically done by product managers, highlighting where AI excels and where it falls short.

💭 To Reflect: Apparently, founders think AI must be in every pitch deck. For a thought-provoking read on the implications and marketing tactics surrounding AI, check out the BBC article, "How 'AI washing' is misleading consumers." This article delves into the trend of companies exaggerating their use of AI technology, a practice known as "AI washing."