Hey — It's Harry. New tips. New buzz cut. But first!
3-2-1: A (short) summer special
Hey — It's Harry.
New tips. New buzz cut. But first!
Estimated read time: 2 minute 13 seconds.
Before we begin... a big thank you to this week's sponsor.
• Today I have the pleasure of recommending a site I use everyday!
•
mymind — Perfect for saving ads, emails, copy, you name it
• Oh, and somehow it's free!
1/ "How can I do the ad without any adjectives?"
Start there.
Adjectives are okay. Just *ideas* don't start with them.
2/ My favourite pattern for writing "features & benefits"
1. Write down the feature
2. Ask, "so what?" to find the benefit
3. Contrast the old way with your new way
3/ Don't write "labels"
Give me something tangible.
1/ I got 97 cold emails last month.
The only one I replied to didn't ask me to.
Lizzy told me that's her secret.
"I stopped asking for a quick call and clarified I wasn't asking for anything . Responses went from 5% to 25% ".
Don't ask, don't get!
PS. I did sign up, loved it, and emailed
mymind about sponsoring!
The saleswoman closing *33%* of cold pitches!
"How many people are trying to reach the prospect exactly the same way as me?"
The lower the number the better chance you've got.
Automating sludge? Hundreds!
Finding a company whose problem you solve, solving it (without needing permission), and sharing with them on social media? Probably just you .
The proof is the pudding.
That's all folks. Let me know what you think of
the podcast . Quite a lot went into it. If these emails aren't for you anymore you can unsubscribe
here .
See you sooner or later — Harry
Thanks to Tom for helping edit.
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