Hey — It's Harry. Hope you had a nice weekend. I watched Norm MacDonald clips and ate a lovely chicken curry.
| | 3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips | Hey — It's Harry. | Hope you had a nice weekend. I watched Norm MacDonald clips and ate a lovely chicken curry. | Enjoy 3 copywriting tips, 2 short examples, 1 favourite tweet. | Estimated read time: 1 minute 58 seconds. | Before we begin... a big thank you to this week's sponsor. | |
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| • May 23rd, 2019. I sent my first newsletter. | • I got a sponsor, left my job, here I am today. It wasn't all smooth. | • But it's worth it. Send your first newsletter with beehiiv (free to start). | |
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| 1/ Avoid "dictionary words" | | 2/ My favourite social proof pattern | | 3/ The power of removing friction | Bob Bob Ricard sells more champagne than any UK restaurant. All thanks to this little button. | | | | 1/ Kapwing's a meme maker. I love their YouTube strategy | • Finds memes about to go viral | • Uploads "how to make meme" videos to YouTube | • Hundreds of thousands start Googling | • Watch Kapwing's tutorial | • Which uses their app to make meme | 420k views / week. | | 2/ Wordle's referral loop | Wordle is a simple word game that took over the world. I wondered why so many people were sharing it. Well... | On 99% of sites if you click "share" you get a link. | On Wordle, if you click "share" your scoreboard is copied to your clipboard for you to paste onto social directly. | | One small change. But it's the difference between a link no one clicks and 50,000 people sharing Wordle every day. | | | That's all folks. If you enjoyed today's issue please do reply (it helps with deliverability). If you didn't you can unsubscribe here. | See you next Monday — Harry | | |
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