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| | | | | Community | University | Nov 12, 2025 | Hello, GrowthHackers! | Welcome to your daily unfair advantage. | Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring. | Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive. | Let's dive in.👇 | | Quick Hits | |
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| | | | | The Growth joke of the day
Why don't marketers make good chefs?
Because they're too obsessed with serving ads rather than actual cooking. |
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| | | | | What's New in Growth Hacking/Growth Marketing? | Strategies | How To Cultivate Brand Mentions For Higher AI Search Rankings AI search is reshaping SEO strategy, emphasizing the importance of brand mentions over backlink quantity. The article outlines actionable tactics for building brand ubiquity and authoritativeness for better AI search visibility—a must-read for digital marketers adapting to generative AI search. Snapchat Brings Back 2D Bitmoji in Response to User Demand Snapchat reintroduces comic-style 2D Bitmoji avatars for Snapchat+ subscribers in response to user demand, blending nostalgia-driven design with modern avatar customization. This reflects a trend of brands leveraging customer loyalty and feedback for user growth and increased subscriptions. Budget SEO For Capacity, Not Output The marketing focus for SEO budgets must shift from clicks and output towards influence, authority, and visibility within AI-generated overviews and discovery channels. In a zero-click, AI-driven search landscape, brands must prioritize capacity and relations over past traffic metrics for long-term digital growth. Threads targets podcasters with new features, aiming to become the home for show discussions
Threads, Meta's competitor to X, will now begin targeting a specific type of creator: podcasters. The company said on Tuesday that Threads will focus on bringing more discussions around podcasts to its app and helping creators promote their shows.
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| | | | | Our next upcoming webinar | You sure you want to miss this one? 👀
|  | | The Future of Search is Conversation. ⚡️ | In this session, with Theo we'll dive into how brands can enhance their visibility within large language models (LLMs). We'll start by defining brand visibility in the LLM landscape and then explore how AI overviews and modes shape search results. | We'll discuss the nuances between branded and non-branded prompts and clarify the difference between monitoring LLMs versus actively engaging with them. | Additionally, we'll cover the difference between SEO and GEO, and why GEO should not be treated as a standalone strategy.
📣 LIVE WEBINAR
📅 NOVEMBER 27, 2025
🕛 9AM PT - 12PM ET - 5PM GMT | |
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| | | | | What's New in Artificial Intelligence (AI) | |
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| | | | | Find your customers on Roku this Black Friday | | As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku's self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience. | Worried it's too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV. | Once you've done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you're a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote. | Bonus: we're gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply. | Use code GET5K now |
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