🤔 Random thought... Fall is just nature's way of reminding us it's okay to slow down and wear the same sweater three days in a row.
You're reading Fri-yay 🤑—the only marketing newsletter that rewards you for becoming a smarter marketer. But before we dive in… Today's newsletter AND PAINKILLER giveaway 🎁 (entry details below) are sponsored by Search Party…
Is ChatGPT helping your sales... or sabotaging them?
Search Party reveals exactly what AI tells buyers about your brand.
Center your limited-time promos on what buyers *actually* care about to drive sales.
🧠 Brainy Breakdown
Black Friday and Cyber Monday are inbox warzones. So how are you supposed to stand out when every brand on the freakin' planet is handing out promo codes like they're Thanksgiving leftovers? Take a page from easyplant. Last Black Friday, they didn't just offer 25% off. They put a countdown timer right in the email. And they tied that ticking clock to what buyers really want—to transform their space.
When you anchor a limited-time deal to an outcome buyers actually care about, your offer doesn't just feel urgent. It feels irresistible.
🎉 One-click Quiz
Now you know the tip, but do you know *why* it works? Put your brain to the test and enter for a chance to win PAINKILLER (value $475). 🎁 All you've gotta do is answer this question correctly:
Which buyer psychology technique does this week's Brainy Breakdown use?
*Winner chosen on November 13, 2025. Big congrats to our previous winner, Brett 🥳
🤓 Apply This
Ready to get a quick win first thing Monday morning? Pinpoint the top outcome your best-fit buyers actually want, then frame your BFCM promo as the no-brainer reason to finally achieve it. Until next time, happy Fri-yay!
P.S. Two Black Fridays ago, I sent out this email:
But instead of (blatantly) offering a sale, I let readers know the price of my Clarity Call Cheatsheets would be $50 more expensive on Cyber Monday. I called it an un-sale. The reason this limited-time, reverse-psychology price hike worked so well? Because I knew exactly what fellow marketing geeks really wanted and tied the promo to that.
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