Wednesday, October 29, 2025

📂 NEW: Mental Models For Marketing eBook 📙

The best marketers don't just know tactics — they know how to think.

That's what Mental Models For Marketing is all about. It's a collection of frameworks to help you make smarter, faster, and more confident marketing decisions — from positioning and pricing to messaging and growth.

Inside you'll find 50+ mental models that reshape how you approach marketing, including:

  • First Principles Thinking — get to the root of what actually drives results
  • Inversion — solve problems by flipping them around
  • Network Effects — design systems that get stronger as they grow
  • The Lindy Effect — focus on what stands the test of time
  • The Flywheel — compound your momentum instead of starting from scratch

Each model comes with plain-English explanations and SaaS-specific examples you can apply right away.

Take a peek:

This isn't another list of marketing "hacks."

It's a toolbox for thinking clearly — the kind that separates great marketers from average ones.

To give you a taste, here's one full page pulled straight from the book:

If you've ever felt stuck, overwhelmed, or unsure which strategy to bet on next, this book will help you step back, see the bigger picture, and make decisions like a CMO.

If you're ready to take your understanding of marketing to the next level, grab your copy today for just $20.

$20.00

Mental Models For Marketing

Especially in this new era when AI can execute and automate more than ever, you need to be able to think clearly and strategically.

Fun fact: this ebook was based on and expanded upon my very first course (of the same name) way back in 2019!

—Corey

p.s. want my brain-power on marketing your business? Book a Marketing Power Hour or invest in a Swipe Files Membership.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • Conversion Factory — My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
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