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Chris Cantino was the cofounder of a DTC ecommerce company that was acquired for 8 figures.
Now, he invests and teaches people about crypto.
And this tweet really made NFTs click for me in relation to marketing.
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To sum up:
- Companies can create tokenized communities for fans and customers that provides special perks, but more importantly, makes community members vocal ambassadors for the company
- Companies can partner with other tokenized communities to participate as a holder, collaborate with content, giveaways, and other perks, as well as commercial licensing and merchandise.
Let me put it even more simply. NFTs and marketing converge as a way to:
- Reward superfans and cultivate brand affinity
- Tap into Web3 communities and crypto-native brands
This won't make sense unless you broaden your definition of an NFT from a jpeg to any unique web property that's verifiable on a blockchain.
When you see NFTs that way, you can imagine how they'll manifest into so much more than a piece of art.
They'll be a pass, a ticket, a stamp, a card, a badge.
It's only a matter of time before NFTs become part of marketers' toolkits.
After all, marketing is about connecting and communicating with a group of people at scale.
NFTs are inevitable as a marketing tool.
—Corey
p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.
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